Designer Diffusion Line Research

• Vera Wang- Simply Vera Vera Wang:

Vera Wang's affordable diffusion line is available at American department store Kohl's. She offers clothing including jeans, blouses, skirts, dresses and much more. In addition she sells accessories such as handbags, scarves, and jewellery, including engagement rings and wedding bands. Prices for the accessories start from $14 for a a small purse to $4,725 for an engagement ring. Her diffusion line, is affordable, yet it still reflects her collection she charges much more for. 

• H&M X KENZO

On 3rd November 2016 H&M released their new designer collaboration with KENZO. Complete with vibrant patterned jumpers, trousers and ruffle blouses. Prints inspired by flowers and animal skins, digitally edited into brighter prints. The collection also included accessories such as hats, earrings, bracelets, socks, bags, and keyrings. The collection wasn't just for women, many mens garments and accessories also featured in the collection. I think that the prints are very KENZO as they are bright and vibrant, however they are not the kinds of prints and colours that i'll be using for my collection, as I am focusing more on a neutral colour palette. However, I will be taking inspiration from the accessories such as the earrings and the cuff bracelets too. With prices ranging from £14.99 to £199.99 there is something for everyone.

• Star by Julien MacDonald 

In 2004,  Julien MacDonald launched his diffusion line 'Star' with Debenhams, and has been going strong since. His collections include mostly glamorous, party wear such as beaded dresses, smart jackets and handbags to match. The pieces reflect his work from his own label, but are much more affordable. Handbags and clutch bags range from £15 to £59, so the accessories are really quite affordable. I think that his range for Debenhams is aimed at the older woman (aged 45+) and the styles and silhouettes are glamorous, yet demure and the shapes and colours work well to create a slimline, hourglass figure. The colours are quite subtle, such as cream, black, gold and red, and prints are few including a small amount of leopard print and snakeskin print.  All of his garments featuring in this diffusion line are quite structured, and I want to use more organic, nature shapes, in addition the bags and clutches are too glamorous than what I want to create.